Virtual Debate: 

The rise on the ban on target advertising

On January 13 the newly formed coalition of startups, entrepreneurs and NGOs will host an online event with focus on the current policy proposals and amendments aimed at limiting targeted advertising in the EU.

This virtual event will give the word to the European entrepreneurs and fundraising organizations in search for a mutual understanding with policy makers on limiting personalized ads.

The event will be showcasing real life stories of entrepreneurs leading to a panel debate for relevant EU policy makers, startups and NGOs to share their perspectives.

Ultimately the aim is to bridge the two and find a common path that encourages innovation while addressing societal concerns before the ban enters the last stretch of negotiations ahead of becoming pan-EU law. The event will be held as a prelude to the vote in the European Parliament.
January 13
11:00 - 12:15
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Date: 13 January 2022
Time: 11:00 - 12:15

Welcome address

11.00-11.05: Peter Kofler, Chairman, Danish Entrepreneurs

11.05-11.15: Benedikt Blomeyer, Director EU Policy, Allied For Startups

1 session

11.15 - 11:55: Case presentation 

11.15 - 11.25: Trine Angeline Sig, Partner at HeartCup
11.25 - 11.35: Petra Sundell, CEO & Founder, Upbeater
11.35 - 11.45: Michael Ewald Hansen, Ecommerce Director, Lakrids by Bülow
11.45 - 11.55: Merete Gotsæd Falkenstrøm, Director of Fundraising & Marketing, Save the Children

2nd session 11.55 - 12.15:

Keynote adress:

  • Christel Schaldemose, Rapporteur DSA, S&D

Panel discussion:

  • Patrick Breyer, MEP, Greens/EFA
  • Henna Virkkunen, MEP, EPP
  • Michael Ewald Hansen, Ecommerce Director, Lakrids by Bülow
  • Greg Mroczkowski, Public Policy Director, IAB Europe

Closing Remarks

12.15 - 12.20: Dr. Michał Boni, Former Digitalisation Minister and MEP, Spokesperson for the CDA of SMEs

12.20 - 12.25: Peter Kofler, Chairman, Danish Entrepreneurs

If you have questions or concerns please reach out via email to Johann Svane,


Patrick Breyer

Dr. Patrick Breyer member of the European Parliament from the Greens/EFA. As a digital freedom fighter, he is committed to defending human rights in the age of the digital revolution in the Committee on Civil Liberties, Justice and Home Affairs and the Legal Affairs Committee. His political work is committed to facilitate freedom and self-determination for all people in a world without mass surveillance.

Greg Mroczkowski

Greg is a public policy professional with an interest and experience in the online media and advertising industry. In his current role as IAB Europe’s Director of Public Policy, he engages on substantive policy dossiers pertaining to privacy and data protection, advertising, as well as oversees advocacy strategy and EU institutional liaison.

Peter Kofler

As chairman of the non-profit organization, Danish Entrepreneurs, Peter is working for the well-being of entrepreneurs in Denmark. A main focus for Danish Entrepreneurs is to search for a mutual understanding with policy makers regarding their work on limiting personalized ads

Trine Angeline Sig

Trine Angeline Sig is partner at Heartcup and co-founder and Managing Director of Real Relief. By making innovative and affordable life improving products and services available to governments, relief agencies, NGO’s, faithbased organizations and private sector donors we are determined to making a real difference for people in real need.

DR. Michal Boni

Dr. Michał Boni served as the first Minister of Administration and Digitisation of Poland. He was an MEP active in the LIBE and ITRE Committees, taking particular interest in the area of digital challenges. He is the co-founder of the Intergroup Digital Agenda for Europe and author of numerous publications related to digital matters and challenges.

Petra Sundell

Petra is the founder and CEO of Upbeater - on a mission to help Students and Startups succeed by offering ways for them to meet, collaborate and support each others growth. As an experienced startup evangelist, community and venture builder, Petra has in previous roles as Venture Lead and Community Manager for one of Scandinavias leading startup hubs helped over 100 startups with their growth.

Henna Virkkunen

Henna Virkkunen has been a member of the European Parliament since 2014. Digitalisation is among Ms Virkkunen’s key interests. Before Ms Virkkunen was elected to the European Parliament, she served as a Minister of Transport and Local Government in Finland. She has also been a Minister of Public Administration and Local Government, as well as a Minister of Education, during her two terms as a Member of the Parliament of Finland.

Michael Ewald Hansen

Michael Ewald Hansen is Ecommerce Director in LAKRIDS BY BÜLOW, a renowned gourmet liquorice manufacturer from Denmark. LAKRIDS BY BÜLOW sells it’s liquorice to customers all over the world online, from 28 brick-and-mortar shops, and over 2,000 boutiques and high-end retail stores including prestigious department stores like Harrods, Alsterhaus and KaDeWe.”

Merete Gotsæd Falkenstrøm

As a Director Fundraising & Marketing at save the children, Merete heads up a department responsible for raising unrestricted and semi-restricted funds from private individuals and corporate partners. Her area of responsibility covers all types of off-line and online fundraising and marketing activities including acquisition of new donors, fundraising events and retention/value maximization of existing donors.

Christel Schaldemose

Christel Schaldemose is head of delegation for the Danish Social Democrats in the European Parliament. She is the S&D Groups Coordinator in the Committee on the Internal Market and Consumer Protection (IMCO) and the main rapporteur on the DSA.

Benedikt Blomeyer

As Director of EU Policy at Allied for Startups, Benedikt engages with policy files ranging from AI to online platform regulation. He is particularly interested in shaping a fact-based discussion on the possibilities of innovation and technology, after having worked on the Digital Single Market in the last years.


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Targeting Startups

Johann Svane Jensen, Coordinator

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